Joyce Peng
Marketing and Business Development
@Outer
Master of Science in Digital Social Media
USC Annenberg
Bachelor of Business Administration in Finance
Hong Kong Baptist University
Hello, I'm Joyce
Nice to meet you!
I’m a digital marketer based in LA, specializing in helping businesses strengthen their online presence through influencer campaigns, social media strategy, and e-commerce management. With a data-driven approach and in-depth market research, I’ve helped brands expand into new products and markets, driving growth and achieving business goals. Currently, I bring ideas to life at Outer as a marketing and business development specialist.
Previously Contributed to
About Me
I’m a curious, adaptable, and results-driven marketer who thrives in dynamic environments. With a strong foundation in finance and analytics, I bring a data-driven mindset to marketing, helping brands make informed decisions and drive measurable impact. My journey began in finance, where I sharpened my analytical skills, but I quickly realized my passion extended beyond numbers—I love understanding how brands connect with people in the digital space.
This blend of creativity and strategy drives me to craft compelling content, optimize digital campaigns, and develop strategies that engage audiences in meaningful ways. Having lived and worked in different markets, I bring a global perspective, a problem-solving mindset, and a knack for turning challenges into opportunities.
Beyond work, I’m always looking for inspiration—whether it’s getting lost in a good book, enjoying nature, practicing Pilates, or discovering new coffee spots. I bring positive energy to everything I do and thrive in collaborative environments where ideas flow and innovation happens. Let’s build something great together!
